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Pitco Frialator
Heating Up Sales
1/3
How do you sell friers to national chains like KFC or Taco Bell?
Utilize a creative strategy based on the belief that today’s fast food and quick casual restaurants want to be remembered one day
as fondly as yesterday’s neighborhood diner. This campaign generated new interest in a very traditional company, re-energized their national sales staff, and, in turn, increased sales.
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